THE BRAND INFLUENCE ON THE INFORMATION PERCEPTION IN RETRIEVAL SYSTEMS
Abstract
Competition in the market of retrieval systems is very high at present; hence attention should be paid to users’ criteria of choosing this or that brand. This work is devoted to analyzing the perception of search results by the respondents depending on the retrieval system brand. It is stated that not only the convenience of this or that system organization is important but also people’s personal preferences. The study showed that similar search results branded differently are really appreciated by users differently.
Keywords
About the Authors
I. . Gaidamashko
Moscow State Regional University
Russian Federation
Russian Federation
K. . Sternina
Moscow State Technical University of Radioengineering, Electronics and Automation
Russian Federation
Russian Federation
References
1. Bailey P., Thomas P. and Hawking D. Does brand name influence perceived search result quality? Yahoo!, Google, and WebKumara. Proceedings of the 12th Australasian Document Computing Symposium: http://goanna.cs.rmit.edu.au/~aht/adcs2007/ proceedings.html
2. Jansen B., Zhang M., Schltz C. Brand and Its Effect on User Perception of Search Engine Performance // Journal of the American Society for Information Science and Technology, Volume 60 : 8 (August 2009)
3. Keller K., Lehmann D. Brands and branding: Research findings and future priorities // Marketing Science, 25(6), 740-759 (2006)
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