MANIFESTATIONS OF COLLECTIVITY AS A PSYCHOLOGICAL FACTOR OF INTEGRATION IN THE CULTURE OF HOLIDAYS

Abstract

The article raises the question of collectivity as a factor of group integration during holidays. According to the theoretical analysis holidays as a socio-cultural phenomenon have collective nature by its origin. The aim of the study was to find out what the modern individual’s picture of celebration can look like and whether this picture includes any signs of collective orientation, reflecting the desire to unite with the others. The results of the empirical study processed by content analysis enabled to identify the components that make up the picture of the holiday. It was confirmed that these components contain signs of collectivity. It is concluded that manifestations of collectivity during holidays are of great importance as they stimulate group integration and reinforce the sense of identity of each member of the group. The latter is the basis for perceiving real unity.