RESEARCH ON THE PROBLEM OF DECISION-MAKING IN THE ECONOMIC BEHAVIOUR OF CONSUMERS

Abstract

The article reveals the results of a research
on the problem of decision-making in consumer behaviour,
which has certain peculiarities for people of different ages.
The author analyses the definitions of consumer behaviour
given in domestic and foreign works on social psychology and
identifies the basic problems concerning consumer behaviour
issues, such as motivation. On the basis of research findings
the author presents patterns of consumer behaviour and
offers methods of discovering consumers preferences, their
level of subjective control and other indicators of the economic
behaviour of present-day consumers.