Motive features of personal information activity with different individual styles of media consumption
https://doi.org/10.18384/3033-6414-2025-3-16-27
Abstract
Aim. To reveal motive characteristics of personal information activity with different individual styles of media consumption.
Methodology. 60 people, including 24 boys and 36 girls aged 18 to 35 years, including students of Crimean Engineering and Pedagogical University named after Fevzi Yakubov and random Internet users were involved in the study. In the ascertaining experiment were used such methods as “Individual Style of Media Consumption” (G. N. Malyuchenko, V. M. Smirnov, A. S. Kopovoy), “Motivational Structure of Information Activity” (G. N. Malyuchenko, V. M. Smirnov, A. S. Kopovoy). In the process of statistical data analysis were used the Mann-Whitney U-test and Spearman correlation analysis. MS Excel 2021 and IBM SPSS Statistics 22.0 were used as research software.
Results. Interrelations between the motive expression of personal information activity and the manifestation of the styles of media consumption have been revealed.
Research implications. The obtained results can be considered in the process of psychological support of the person’s process of media socialization.
About the Author
R. Zekeriaev
Crimean Engineering and Pedagogical University named after of Fevzi Yakubov
Russian Federation
Russian Federation
Ruslan I. Zekeriaev – Cand. Sci. (Psychology), Assoc. Prof., Department of Psychology
Simferopol
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